The new status symbol for São Paulo playboys, it seems, is to own outposts of N.Y. clubs.

Recent club openings include:

1oak

Owners: Richie Akiva (Butter Restaurant, G SPA & Lounge), Scott Sartiano (Butter Restaurant, G SPA & Lounge), Rony Madra (Playhouse Productions, The Park), Jeffrey Jah (Lotus, The Double Seven, The INN LW12).
Brazilian partners: Roberto Scafuro (also owns Heaven in São Paulo and Praia Café de La Musique in Florianópolis) and Armandinho Lara Nogueira (also co-owns Heaven) .

Rua Bandeira Paulista, 676, tel. 2122-4051


Pink Elephant

Owners: Giuliano De Luca, Ricardo Goldfarb, Thiago Mansur, Pedro Biagi Simões, Cássio Gebara.
Lighting is done Louvre e do megalô Burj Al Arab, em Dubai. Lounge vip por Dom Pérignon. Baheiro tipo camarim pras moças com produtos Dior.
Onde: Dacon, www.pinkelephantclub.com.br